MRM Seattle
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Modern Digital Agency
Local Team With Global Reach

Creating Customer Utility™ means more powerful results. At MRM, we leverage deep relationship marketing roots to drive engagement in a digital world — and we help our clients drive down costs through efficient processes and dual-shore production.

Work Examples

Web Design, Development, and Strategic Branding for Microsoft Office
MRM collaborated with Microsoft on a number of key Microsoft Office initiatives, including the design and build of the Office Real Life Tools site on Microsoft.com. Our team delivered a rich interactive experience to drive downloads and purchases. We also partnered with the Office Unmanaged team to deliver brand continuity through all marketing and sales materials.

Nikon Picture Town Campaign
MRM worked with Nikon to build an online community—Picture Town—that spotlighted its new DSLR camera’s creative possibilities. The website included a sweepstakes to encourage brand involvement, and it became a social hub for sharing stories and discovering the benefits of the camera. In just three months, the program delivered 660,000 site visits with 9.5 million pictures viewed—combined with 130,000 sweepstakes entries.

Strategic Partnership with Microsoft Dynamics
MRM continues its longtime strategic partnership with Microsoft Dynamics. From interactive web tools, website design, and video, to comprehensive customer campaigns, newsletters, and a wide range of sales and marketing collateral—our team delivers strategic guidance and content development expertise to Microsoft Dynamics ERP and the Microsoft Dynamics Partner teams.

Microsoft Security Essentials Website
Microsoft Security Essentials needed to create a website to communicate the benefits of its new product release and increase downloads. MRM worked with Microsoft to create a user-friendly website that gives customers everything they need, including a step-by-step installation video. The website was optimized for SEO and localized for 85 markets and 34 languages.

Interactive Rich Media for Betty Crocker
To generate brand awareness and engagement during the holiday season, MRM created a set of interactive rich media banners to showcase the Betty Crocker Sugar Cookie mix. Users picked two ingredients from a rotating carousel, which came together in an animation, while the Betty Crocker packet sprinkled the ingredients to reveal a new type of cookie. The successful banners featured 15 tasty cookie combinations and drove click-throughs to the top 20 Betty Crocker holiday cookie recipes.

Symform Cooperative Storage Cloud Video
Symform is a cloud computing-based solution that delivers reliable, low-cost data storage for small and midsized businesses. The company came to MRM with a technically compelling, yet complicated story about how the Symform Cooperative Storage Cloud works. Our team streamlined the story and helped Symform attract channel partners by highlighting the business benefits in a concise showcase video.

Inrix Mobile Campaign
The Inrix Traffic iPhone app provides the most accurate real-time and predictive traffic information in the industry—it even shows events and construction that could affect your commute. MRM devised a mobile marketing campaign to increase awareness of Inrix Traffic and to boost application downloads. Our team developed banners for a variety of mobile websites, and we created a testing and optimization strategy to boost CPC over the two months of the campaign.

Multi-Channel Digital Campaign for Captain Morgan
Captain Morgan wanted to generate brand awareness among males 21-24 years old. MRM created the customizable Captain Morgan Voicemail Prank that allowed users to send messages to friends using characters. Leveraging Captain Morgan Facebook fans, blogger seeding, and PR, the campaign resulted in over 200,000 voicemails and established the Captain firmly in the social channel.

Windows Live Messenger I’M Initiative
Microsoft Windows Live Messenger sought to grow market share with the I’M Initiative. Microsoft donated a portion of ad revenue to social causes of the user’s choosing. MRM built an integrated communications platform, including a community engagement website, a Facebook partnership, and a blogging campaign to drive acquisition. The result? 7.9 million downloads, 239,000 postings, and nearly 70,000 Facebook fans.

Fact:
By 2014, 80% of all mobile devices will be 3G enabled, double the 2009 total.

Implication:
Give mobile customers a useful and location-appropriate experience with your brand when they堯n the move.

Source:
Forrester's Mobile Adoption Forecast

Fact:
70% of companies will increase marketing spend on off-site social media, while 64% will increase their on-site social media investment.

Implication:
Content is king. Brands need to create useful and relevant content across channels᫩ng it share-worthy and shareable.

Source:
OMMA, April, 2010

Fact:
By 2012, consumer spending on virtual goods will match newspaper ad revenue⯵nd $3.6 billion.

Implication:
Align original and useful digital content with your unique brand value to create new revenue and brand engagement opportunities.

Source:
MediaPost Publications, 2010

Fact:
U.S. wireless subscribers between the ages of 12 and 45 send more text messages than make phone calls.

Implication:
Think about engaging your customers with text-based rewards, alerts, polls, and location-based experiences that regularly connect them with your brand.

Source:
The Nielsen Company, 2009

Fact:
Up to 70% of consumers planning a retail purchase engaged in pre-shopping behavior (online research and getting advice from friends) before going to the retail store.

Implication:
Encourage brand engagement and serendipitous product discovery through social channels and behavioral targeting in relevant content and conversations.

Source:
Source: ARG, January 2009

Fact:
Over 70% of mom-to-mom blogs entail reviews and advice about products.

Implication:
Listen to what customers are saying about your products and tap into the conversations and communities in meaningful, authentic ways.

Source:
eMarketer 2010

Fact:
In the last year, the number of video streams grew 41%, and total engagement with online video grew 71%.

Implication:
Use video as an integral part of your content, ad, and CRM strategies to powerfully tell stories and engage on an emotional level with customers.

Source:
Global Online Media Landscape by The Nielsen Company Online

Fact:
Consumers are 68% more likely to buy a product if it is recommended by a Facebook Friend.

Implication:
Ensure your content is both sharable and share-worthy so positive brand and product messaging can easily be distributed.

Source:
Morpace, Facebook's Impact on Retailers